In fairness, rugby's rules have constantly changed, proving to be a good thing. South Africa was on of the first countries to start lifting players in a lineout. Rucking has been taken out of the game. In fact the origin of rugby was that a try was essentially worthless unless it was converted, which was the way to score. I don't believe rugby has yet got the perfect formula. I think that it runs a little too much on which team is best able to take advantage of the specifics of the rules, rather than a focus on pure skill, which is unappealing to a mass auidence. I think just making all kicks two points would be perfect, as it could still decide matches, and it would still benefit teams like South Africa who have amazing kickers but it would also encourage teams to try their luck a bit more in finishing off tries.
The thing about something like Soccer, is that it is such a basic game to know the rules to and follow. I think most people can pick up the rules of a game of soccer within two or three games maximum. I've loved rugby all my life, but I still get penalised when playing it for things I didn't know was wrong and things that the referee misinterpreted. For example: My team won the semi final by a couple of points, however we scored five tries and they scored one. Now I got penalised for tackling the halfback after the ball was clearly out of the ruck, because I apparently grabbed him while I was still coming through the gate of the ruck...try explaining that to a first time viewer.
The referee just has too much on his plate in rugby and because there are so many ways that any given situation can be interpreted, it becomes just too subjective. In soccer, players can either be offside, touch the ball with his hand, obstructed, dangerously tackled or fake a dangerous tackle. That's all a referee looks out for. That's nothing in comparrison to the hundreds of very specific rules in rugby, and because it's so easy to break anyone one of them, it is just too rewarding to do nothing but milk penalties.
IN SAYING THAT:
Rugby is sure a lot better than it was in 2009, mainly because of a change in law interpretations at the breakdown, lessoning the effects of not playing any running rugby.
Yes I agree some rule changes were for the best, especially when rugby was an amateur game. The game is now professional and has not had any major structural changes since and has grown consistently. The only major changes I can think of are: (1) the quick throw in (2) picking up lineout jumpers and (3) not being allowed to kick directly into touch if you ran back into your 22. These aren't really fundamental and structural changes imo. The emphasis on locks being tall didn't change and you still need a fullback that can kick well. The ELV's (which I supported) changed a very minor aspect of contesting for the ball, the contest itself didn't change. Ask your average casual rugby viewer (often the largest market & also heavily targeted to swing their sport alliance) what he/she thinks about rugby since 2009. They will not know what you're on about. Die hard rugby followers like you and myself can say "yes, the game is better" but according to what? Has rugby popularity in NZ increased since then? And is that the only factor?
I'm in the opinion that point changes and charges to the structured nature of rugby will be a bad thing... Using RL as an example of sporting success is a purely AUS/NZ phenomenon. That's bias cherry picking according to your viewer target market.
The most widely watched, best supported and well funded contact sport in the world is American Football. That game is mostly stoppages, and it would be a cheap and easy research to equate that: strategic game + stoppages = more viewers.
AUS/NZ need to re-look their take on declining of rugby popularity in their countries. Take in all the various factors such as population decline and economic stagnation, before you start tinkering with our beloved game. There is nothing wrong with the general rugby way is currently structured. Divert your focus to the external factors outside of rugby. And the realities that each of your countries face. NZ's growth across the board has slowed down or is decline, and AUS had many other sports that were professional, before rugby followed suit, and is now contesting in a sport saturated market.
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