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What I mean by "market value" is probably what Mole is suggesting I mean... the "market" being: the business of rugby.
Massive external investment and inflation of player wages is not supported by the "market".
Surely that depends on how you define "the business of rugby". High profile / talented players allow teams to attract sponsors / "investors" and increase the value of TV rights. What revenue streams are you defining as part of the business of rugby?
The rationale of players saying they are worth more money is correct, but only when what they do generates the revenue from which they can profit.
At the moment, the overall increase in average salary is due to increased investment into player salaries, not because of massive increases in revenue in the "market".
Swap them for Championship players and see what happens to revenues.
If some lunatic started paying £10 for a can of coke, does that make a coke worth £10??
Technically, yes, if you consider market value to simply be a definition of the highest price someone is willing to pay for something. But that is skewed massively IMO.
Interesting question. To me, that would depend of Coca Cola's view. If they take said lunatic's purchase to mean that £10 should be the market price of their product and enforce an RRP to that effect, then the answer is yes. In reality, of course they wouldn't because there are billions of cans of Coke and people who want to buy them, meaning that one person doesn't have the ability to move the market, rendering the analogy somewhat moot to me.
Just playing devil's advocate, I certainly don't have the academic background to argue that anyone who has commented is right or wrong.
My contention would be that while World Rugby allow teams to attract benefactors, players are contributing to all revenues that teams generate. While this is the case, to my mind the market value of a player is the amount that a player could earn elsewhere if his current employer ceased to exist towards the end of the season. In this context, I think that the London Welsh story is an interesting one. I believe that a lot of London Welsh's squad when the bubble finally burst were unable to secure full time contracts elsewhere and have been since. This is skewed by the fact that other potential employers already had their squads in place and may have found greener grass by the time offers came along, but it does point to Welsh's (as it turned out non-existent) benefactor paying above the market value.