It's called a heavy handed defence. I think Woodward does it because smart ass attack comes first. I've yet to see him go off running down other nations rugby teams without ours being mocked first. So, it's thrown our way first and he's throwing back. He hasn't gotten personal about posters here, he's having a go back at the rugby teams. Whereas you told him to personally "get off his high horse".
And nowhere did I mock the All Blacks. I was making a statement about public perception of the All Blacks' (and, to a lesser extent, the Wallabies') performance in the 07 World Cup, and he sarcastically asks me if I'm proud of having an inferior national team to his? Little uncalled for, in my opinion.