Same with Burgess. Like on ESPN: "Saxons win as Burgess makes debut", with a big picture of Burgess on the front page and the opening paragraph, "Sam Burgess made a forgettable representative union debut..." He literally stole the headlines for being forgettable. He does it in every game he plays.
Happened with Sonny Bill Williams as well. However I guarantee it'll get Burgess selected. In SBW's debut season he was selected after7 games for Canterbury (and of course Canterbury club Belfast..), when Freuan was playing much better. Only a few months ago I heard the idiot Willie Lose claims that the All Blacks wouldn't have won the RWC without their best player SBW (who had ***** all starting time in playoff matches and wa sused mainly out of position on the wing). It's the annoying thing when media hype genuinely effects selections due to marketing reasons.