Guys, to be clear, under the RWC license we are permitted to include the country names, flags and kits in the colours of the teams participating in Rugby World Cup 2011. The Intellectual Property that belongs to the national unions, i.e. official kits, player likenesses, logos and in some case stadia, all must be licensed by the national union.
New Zealand and Australian licenses have been a priority for us since day one. I know that fans of our game in New Zealand and Australia will be disappointed - hell, Rugby 08 was up in the charts in NZ as recently as 2009, so I know how big a deal it is down there, not to mention the passion coming from the NZ contingent of this forum. But I actually feel worse for the players than the fans. I know many of these guys have grown up playing our games and now that they have reached the pinnacle of their playing careers and are hosting the World Cup at home and they're not going to be in the official game of the tournament. Believe me when I say that this responsibility has weighed heavily on me this year.
We learned over a year ago that the NZRU and the ARU had granted an exclusive license to HES before they knew that HB was going to be making a game independently of EA. Up until then, all that was known was that EA appeared unlikely to be making another Rugby game in advance of the World Cup. I don't say that to suggest that things would have played out any differently had our plans been more widely known, but that's the timeline. I have tremendous respect for how these two unions have supported their licensee. What I will tell you is that there has been a lot of blood sweat and tears that has gone into trying to secure the rights to have New Zealand and Australia in the game - we have literally gone to the mat on more than one occasion in our efforts to do so. On more than one occasion, I had great hope that we'd found a way, but in the end it was not to be.
Player creation tools are extremely time consuming to design, build and test all of their permutations. I've said from the outset that we would be very rigorous in how we would prioritize the features we would put into production this year. A player creator did not make the cut.
New Zealand and Australian licenses have been a priority for us since day one. I know that fans of our game in New Zealand and Australia will be disappointed - hell, Rugby 08 was up in the charts in NZ as recently as 2009, so I know how big a deal it is down there, not to mention the passion coming from the NZ contingent of this forum. But I actually feel worse for the players than the fans. I know many of these guys have grown up playing our games and now that they have reached the pinnacle of their playing careers and are hosting the World Cup at home and they're not going to be in the official game of the tournament. Believe me when I say that this responsibility has weighed heavily on me this year.
We learned over a year ago that the NZRU and the ARU had granted an exclusive license to HES before they knew that HB was going to be making a game independently of EA. Up until then, all that was known was that EA appeared unlikely to be making another Rugby game in advance of the World Cup. I don't say that to suggest that things would have played out any differently had our plans been more widely known, but that's the timeline. I have tremendous respect for how these two unions have supported their licensee. What I will tell you is that there has been a lot of blood sweat and tears that has gone into trying to secure the rights to have New Zealand and Australia in the game - we have literally gone to the mat on more than one occasion in our efforts to do so. On more than one occasion, I had great hope that we'd found a way, but in the end it was not to be.
Player creation tools are extremely time consuming to design, build and test all of their permutations. I've said from the outset that we would be very rigorous in how we would prioritize the features we would put into production this year. A player creator did not make the cut.