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A few things on this …You do realize I am not South African, correct? I love entertainment. I love a bit of drama. It's a bunch of grown men playing a kid's game for a king's ransom.
The reason Rugby has the names of companies on the front of the kit is because they cannot figure out that sport is about entertainment first, then everything else second. The reason rugby is begging for private equity money stems from an inability to monetize their product effectively. Meanwhile over here, we are building $5B stadiums that are designed in conjunction with shopping, dining, entertainment, and the sport itself. The sport is a part, not the full experience.
If you think 'sport is about entertainment first' I think you might be watching the wrong team.
I'm just really confused as to why someone who 'loves entertainment' and has no apparent ties to SA would ever choose to support the Boks? If you're a neutral, surely you'd go for France (as you also 'love a bit of drama' or NZ. Each to their own and all, but SA rugby seems to be the absolute antithesis of what you profess to love?
Also rugby players do not earn a 'king's ransom' - far from it. They actual earn peanuts in comparison to most other major/global sports.