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If he's not a shrewd political operator (he's not), it doesn't say much about the Dems campaign tbh. Rogan was pretty much a Bernie supporter and Musk was once a Biden voter i believe. He flipped them, no idea how but it made a difference.What I found ridiculous is how people act like Trump is some shrewd operator pitching up on the feeling of the populace as a whole and cleverly manipulating then rather than an impulsive lunatic who acts without thinking, has no filter and, for god knows what reason, people have decided they want.
His media team were shrewd. They pretty much ignored mainstream news and went for podcasts and had the backing of Twitter. Most of the big billionaires other than Gates didn't want to upset him. Business first, morals second.