An odd one.
Arg has a tradition of making somewhat epic tv commercials before world cups, most remembering past glories, foes, heroes, villains and some supposedly imaginary qualities that we (and ONLY we) argentines possess. That makes us special, unique, unrivaled. Appealing to cheap sentimentalism, passion and patriotism/nationalism is the norm. The tagline 'the fate of our nation rests on the shoulders of these 23 souls' would fit nicely with most of those ads.
Some of them have been quite effective to be honest. It is quite a recurrent thing for us.
Do you guys have something along the same lines? What would be the best world cup commercial from your countries?
I'll leave 2 from past wcs. You prolly need youtube's subtitle thingie for some of em.
And the songs. jesus crhist. If only we applied that talent and creativity to something productive we'd conquer the galaxy.