Depends on your perspective. Our lot measure it from the top down. So
However, The kiwis seem to measure it from the bottom up;
Which is wrong
Haha you made diagrams! Nice.
On the topic, who are you to say what is "wrong"? The way we view things isn't as straight forward as "top down" or "bottom up".
The All Blacks are the most celebrated team in the country, that's a givein.
Then after that we (by in large) are most loyal to ITM cup and Club level teams. Why? quite a few reasons;
The NPC has been around since the 70s. There is real history there, there are established rivalries, heros and villains that can only be built up over a long period of time. The players are homegrown, we get the full spectrum of of players from the young teenage prodigies we have seen coming up from the local school level through to the loyal hometown veterans like Paul ***o and Micheal Johnson.
The players and teams are far more accessible and visible than at super 14 level, You would be hard pushed to find a rugby fan in New Zealand that doesn't personally know an ITM cup player. It all adds to the feeling that the ITM cup teams are actually representing their provinces instead of chasing paychecks.
Club rugby has such a following for much the same reasons. There are clubs older than the All Blacks, there are traditional rivalries, reputations and styles of play that have been around the scene for over a 100 years in some cases (baring in mind how young the country is that's very impressive).The club sides are the ones you sign up to play your first game of rugby for as a kid. Anyone can sign up to play for these clubs, anyone can come down, pull on the same jersey and rub shoulders or play alongside All Blacks and ITM cup players.
The clubs are tight knit communities, you really have to experience it to fully understand. At my club in Wellington for instance, the fullback for the 1st team broke his leg. To stay involved in the club while he was healing he volunteered to coach my colts team (without any sort of pay). Because he was new to coaching, Conrad Smith volunteered to assistant coach. When our halfback was struggling with his pass off the deck, another club member Dave Loveridge drove out to our practices twice a week to work with him one on one.
Its this intense loyalty and involvement at the base level that has kept Rugby strong as New Zealands national sport, not the All Blacks.
Conversely, the Super rugby his no real history to speak of. The franchises they represent just come off as cold, even the name Super rugby just seems fake and tacky. its just too far removed for people to really have any sort of investment in. It also isolates the rural provinces, which is where the bulk of the rugby community is. Its a cool concept to think of combining a bunch of the best players from ITM cup teams, but it loses something in the process. Super rugby doesn't have near the following that the other two tiers do and i don't see that changing any time soon.
So you know what mate?
You guys are the ones who have it wrong. At the risk of sounding like a SH WUM, the game is stronger here. Rugby is the number one sport and our teams are successful (except for at the world cup). Maybe the way we have it is right and you NH lads could learn something from us.