ranger
First XV
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- Apr 6, 2010
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- 1,594
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I think it comes down to Managing the Financial position you're currently in, drawing up a budget for the coming years that is not out of your reach and rigorously attract big sponsors at an early stage. Many countries will sit in the same boat as the Kiwi's, but by moaning about it and not trying to get everything in order won't help the cause. unless this was some sort of publicity stunt trying to attract more investors...
Most Countries were hit hard by the global recession and are only now starting to recover from it, but it's the manner in which every nation tries to use their funds where needed to give themselves the better outcome.
In South Africa there's a huge line of sponors just trying to get a deal with either the springboks or provincial side. The Boks Main Sponsor this year is ABSA bank which is part of the Barclay's group, then there's Castle Lager which is our main Beer and Alcohol provider and many many other sponsors who don't get direct mentions... British Airways are the Boks official Carrier and I would think that the Boks don't pay a lot for their first class plane tickets to anywhere...
It comes down to priorities. If you want to be in the world cup, then save up, and get your guys there no matter where on earth it is... Hell if it was on the Moon the Boks will make damn sure they get there, even if they had to build a big ass ladder to climb all the way there!!
I think you're missing the point. There is a huge list of companies trying to sponsor the All Blacks, the problem is that the IRB has said none are allowed to.
You point to absa as the primary Springbok sponsor, but do you see the logo on the Springbok world cup jerseys? No. Thats lost revenue for the Springboks, and unnecessarily so.
The IRB are blocking every nations right to capitalise on their own brand and the NZRU are standing up to them. Sure they could cut the ITM cup, cut the NZ U20s and youth sides to ensure the All Blacks can make the world cup like you say. But the best option for everyone is just to tell the IRB to let them profit of themselves, like they are doing.
This played out last world cup: Tonga (Population 100,000), struggled to get the money together to participate. They asked around for sponsors and got one in the form of the Irish Bookmaker "Paddy Power". They sponsored a training camp which proved to be vital in their cup preparation and offered them more money to market their brand at the cup.
Since they weren't an official sponsor that the IRB was making money off, they said no. The Tongans tried to work around the rule by getting the whole team to die their hair green in reference to the green logo of the Irish company, and by wearing temporary shamrock tattoos.
No logos on shirts, no brand names mentioned, should have been fine right? No, the IRB said that they were "over-stepping the mark" and faced expulsion from the tournament if they took the field looking "unusual".
Epi Taione then tried to legally change his name to Paddy Power but the IRB again threatened the Tongan CEO.
The Tongans were absolutely desperate for cash, with the professional players in the side actually donating money to the sides funds in order to get the poorer island based players to France (Afeaki, Maka, Latu etc made a financial loss by attending the WC..). They asked the IRB for the 150,000 appearance money in advance (you know, seen as they needed it to physically get to the tournament, let alone gather for a training camp or buy jerseys or pay for hotels or anything..) but the IRB steadfastly refused, saying that they were to be payed the money after the tournamnet (when they no longer have an urgent need for it).
A buisnessman from Montpellier, upon hearing that they were in such strife actually gave the Tongan side a cash sum as gift. Which the IRB then forced the Tongans to give back.
When asked why they were being stung with so many harsh calls the IRB's official response was "Why? Because fuuuck you thats why. (cackling laughter)" (source of quote as of yet unvarified)
Do you know what the very best part is? The IRB claims that they have to have a stranglehold on on sponsorship income so they can help out the emerging tier 2 and 3 teams..
In 2008, a year after they shat all over Tonga, they released the funding schedule. The IRB decided that Tonga should get 262,000 pounds a year. Less than they allocated to Scotland, Italy, Russia, Georgia etc. USA, Romaina and Canada received over double the amount. On the plus side, the IRB decided to give the Tongans 12 thousand pounds more per annum than the struggling English union.