Truth be told, there is a lack of coverage of NH rugby in New Zealand. The time zone is a huge problem and that's just one factor. The 6 Nations and all the pro leagues are also only available on the Rugby Channel, which you need Sky TV for, which is expensive enough without purchasing the Rugby Channel which is largely pointless for NZ fans, because all the Super Games, Mitre 10 games and NZ internationals are played on the regular Sky Sport. That's why you will find most New Zelanders ignorant to NH rugby, simply just lack of coverage.