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The issue isn't that Exeter fans, team and owners are trying to cause offence. The issue is they use that imagery without any thought of people the imagery represents. Which are a living breathing people that have been oppressed.
We wouldn't call a team the Yiddish Gold Diggers and then wear Yamaka's.
I'm not against the name Cheifs but what is done is in extension to that should be given some thought. Awareness is best thing creating links with the communities in America. Reality is Chiefs marketing team just want to sell more tat.
This.
I'm mean is the reason Exeter haven't exactly pushed for ties with Native america tribes due to the fact they no they won't support it? I mean they are a smallish team in a smallish sport so attention across the pond won't happen, and there will always be the odd Professor trying to make a name for themselves (I mean she obv didn't research the club at all).
although i don't understand why Exeter didn't go down the Celtic route? I mean Devon was the main spot for Dumnonia and the whole south east has huge celtic ties.
Exeter Chiefs with a Celtic chieftain on it makes more sense in my eyes.