Here's the root of the source quoted. It's flakey, but better than nothing.
https://www.sfia.org/reports/329_Rugby-Participation-Report-2015
I'm no longer a registered player, but I'll still have a game of touch with my mates and help with my nephews team, that makes me a participant.
The markets there in America for the All Blacks. People love winners and big brand sports team. Merchandise sales and everything can contribute to helping the All Blacks make revenue. We have to expand like that because of our population size. How many shirt sales and merchandise sales do you think were made at the last few Chicago matches?
The All Blacks are the biggest thing in rugby and they are always going to raise the profile of the sport when they go to America. It's just like soccer football isn't a big deal in NZ, but when Beckham came out here with the LA Galaxy years ago, people went banana's and it helped soccer footballs exposure.
61,000 is 11,000 more than what Eden Park holds as well. It's good for the NZRU and it was even better for the IRFU since they won so emphatically.
Great occasion all round.
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You guys are like sharks in here, pounce on anything.
Smith and TJ have upheld the best standard of consistent performances at 9 for a long period of time now. After a 1 off yesterday doesn't make Murray better than them. Continued performances will. I think Smiths was slightly circumstantial as well.