Sky's struggling at the moment and I think deliberately so. I think they want to move from satellite distribution to fibre. I recently cancelled Sky when I worked out now NowTV was 'cheaper' with just the issue if you miss the sport you can't watch a replay. So yeah loosing a few key things like the recent India/England cricket series isn't seen as a bad thing as it gets people questioning their subscriptions. Possibly changing and they still get your cash.
You then have far less expensive equipment to maintain.
You then have far less expensive equipment to maintain.