The best option would have been the option who pays the most, but is also progressive in it's strategy to grow exposure of the game world wide...
Look at what sky sports did with the Premier league, the partnerships created, the money, the exposure and culture built.
I'm not saying sky is the answer, but rugby clinging on to the fanbase it is forced to share or is losing to other sports isn't the answer.
TV viewership is dying, young people don't watch TV, all the stats show that the TV license will be dead soon, and young people are the ones killing it.
I, like a lot of you want to watch the games on TV, but I also recognise the game isn't growing at the rate that others are, just look at the last decade, F1, UFC, and even E sports have all exploded in popularity. These sports have absolutely benefited from progressive marketing campaigns, increased income, while holding a presence on terrestial keeping the old fuddies engaged.