The rugby fraternity needs to decide how they want the game of Union to be perceived over the course of the next twenty years. In the States there has been a concerted effort on the part of the telco's to entice the majority of the demographic to a single platform where mobile and tv are essentially fused into the single subscription. It has mass market appeal for a lot of content however that said the amount of content available at the subscribers fingertips has increased ten fold and the majority of that content is simply "substandard" There is a reason why the established networks have invested huge sums into their infrastructure not only on the tech front but in over looked areas (ie staff/corporate sponsorship etc etc..) the result is when you pay for your subscription and switch on your 200 inch widescreen TV you are watching the game in the best possible format from the best angle with commentary from experts who have a history in the game. The alternative is a dongle, a bunch of guys who cant pronounce the team roster let alone understand the fundamentals of the game and camerawork that looks like it was filmed on a smart phone. The likes of Sky, fox, ITV, BskyB etc.. would be wise to refrain from joining the stream of diluted mass marketed subscription seekers and pioneer a more exclusive all inclusive tech savvy package that delivers content to the viewership without sacrificing the "quality" of the content it is delivering. Rugby Union is a prime example of a sport that has never been fazed by the desire of quarterly earnings if it means increasing the quantity of the subscriber base at the expense of a "quality game of rugby".
