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The Springbok's major sponsor Sasol will end it's sponsorship of South Africa's World Cup winning rugby team at the end of the 2010 season.
Sasol Ltd, who are the biggest maker of fuel from coal failed to agree on renewal terms with the sport's governing body.
The six year deal which was valued at 150 million rand (USD $20 million) will come to an end and covered the Springboks and the country's sevens rugby team and its so-called ‘A' and under-20 sides.
"We're very proud of our association with the Springboks and had certainly hoped our significantly increased offer would have found traction with the union," Sasol's Senior Group Executive, Lean Strauss, said in a statement.
http://www.rugbyweek.com/news/article.asp?id=26512