In terms of his personality?
He's always come across.......confident.......in his on field actions/interviews,
Think it went up a notch during the 6N with the Lawes article where, while he praised Pollock's skills, you could read between the lines and see he really doesn't like him - also tells two stories of him needing to be put back in his box for acting the ******** in training (one with Saints and one with England)
and now that he's playing well on the European scene he's got eyes from other nations on him too, and he really does exemplify all the negative stereotypes about English rugby players: arrogant, posh, floppy blonde hair
Doesn't help that every other media article these days is about him/bigging him up for the Lions