It's still a question of prioritising. I'm a huge Waratahs and Wallabies fan, but I'd go for generic sky blue or green and gold with a pseudonyms if it would get me more engaging and interesting gameplay. As I said, it's nice to have that official stuff, but if the game is a piece of junk you won't play it anyway, so what's the point? I know that I sure as hell didn't play Rugby 2004 for more than a day after having to deal with possibly the worst gameplay mechanics and animations in any rugby game ever.
And before you say "why can't we have both", just remember that the rugby gaming market is a tiny fraction of the Gridiron and Soccer ones, so developers of Rugby games really need to make tough choices as to what's going to get the most attention: the style, or the substance?