Errrr tough **** on his part.
Dude played a massive part in inflating wages lol
He's not wrong about PRL needing to do more to raise revenue and profile of the game. But **** takes time.
The problem with rugby in the UK is how big the disconnect between the RFU and PRL is, they don't really work together it tends to be more the PRL demands something from the RFU.
For example a smaller league of better quality is in reality a better sell than the current product. Trouble is that's a big picture thing the small picture is that this hurts Prem rugby wallets so therefore a bigger league is better hence the league expansion and ring fence.
ITV rights
PRTV
Both massive steps in the right direction and both happened since CVC, before that what had the PRL and owners done to increase the profile of the game? Followed that short term cash and hide everything behind BT sport that is pretty damn expensive.
Premiership owners have no one else to blame but themselves when it comes to the profile of club rugby amongst casuals, and expecting a magic wand to have come from CVC with the **** product right now is laughable.