Leicester Tigers have attempted to gate-crash Wasps' Coventry party by erecting a billboard outside of their Ricoh Arena ground.
The billboard is promoting the Tigers' home games saying: "On your doorstep since 1880" - a slogan which seems to poke fun at Wasps' relocation from Adams Park to Coventry.
The Tigers have since said it was an intentional call to remind those in Coventry there are other rugby teams on their doorstep. A spokesperson said: "The club has a lot of supporters in Coventry and we're keen to remind people we're here."
Wasps have so far excelled in their new Coventry home recording back-to-back bonus point wins in front of crowds of 28,000 and then in the region of 15,000. And they have responded to the Tigers' actions with good humour.
"We're flattered a club like Leicester Tigers has decided to spend money on marketing themselves on our doorstep," the Wasps spokesperson said. "We'll continue to concentrate on trying to build a fan base in the region; we don't tend to worry too much about what our competitors are doing.
"We've been overwhelmed and humbled by the support we've received and look forward to welcoming another big crowd to the Ricoh Arena."
