I have a rule where I don't go to any event unless I'm spending more time at the event than it takes me to get there, so haven't been to Twickenham since the Moseley-Gloucester JP Cup final of 1982.
In those days, players were (largely, sort-of) unpaid... and rugby needs to move back somewhat towards this; it's no good offering players low or mid six figures a year if your clubs are going bankrupt. There's no harm in a game finding its financial and 'popularity' position and then staying there. This obviously applies to the administators too, who seem happy to command salaries that would make an international second row blush, while being spectacularly unhelpful.
Yes, rugby is hard, yes the career is/can be short/very short, but it's still a career choice, made willingly.
FWIW, I'd do away with some of the manufactured fixtures and concentrate on building an English league pyramid, giving meaning and spice to the games. Building a super-stadium in Rugby would be a brilliant move to guarantee funding in perpetuity.