"If you tell the viewers that scrums are boring and too complicated, they will eventually believe you," Flatman says. "I love scrums, and they can be boring. Equally, back lines being shut down by defences and committing handling errors can be boring. Kicking can be wonderful, inspiring and threatening… but also dull.
"I'm not allowed to say 'nobody knows what's going on there' when a break happens in midfield. I won't be able to explain it quite as readily as Brian O'Driscoll or Austin Healey, but I will try to work it out. I can't say 'God knows, on to the next clip'.
"The scrum isn't going to disappear, no matter what people think, and I just think it's worth reminding people that there is a lot going on there. If something is entertaining and informative, you'd hope that someone with no interest in scrums might go: 'Ah, right. That's it, is it?'"