Quite like the shirt design, although not the sponsor's logo.
Lions is about as high profile as it gets so it felt a bit odd having to google who the shirt sponsors are. When I first saw it I thought it was the joinery lot. Not exactly the immediate brand recognition that the likes of Vodafone and HSBC had in the past.
Hadn't previously paid any attention to this, but while Howden have the shirt the ***le partner for the whole thing is Qatar Airways which won't play well with some.