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Guinness becoming LV=

TRF_Olyy

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Probably, anyhow:
http://www.timesonline.co.uk/tol/sport/rugby_union/article7131328.ece

LV= Premiership doesn't have the same ring to it, and it'll split up the Alcohol themed euro comps (-top 14)

No crate of Guinness for the Premiership winners now as well (not sure if that was part of the prize, but i remember always seeing the winners with cans/a box of of guinness straight after the final)
 
LV= Cup sounds weird, and you only use that phrase about twice a season. Hopefully this won't be happening.
 
Maybe they can move the Premiership final to Sixways and have the whole league decided by no top-flight sides ever playing against each other; Instead they'll all go up against ND1 and Welsh principality Premiership opposition!

Really though, I hope this doesn't happen... I can't be bothered with making a **** load more Banners for the board.

I guarantee now though that nobody will ever call it "The Ell-Vee Premiership". Guinness sounded odd after Zurich, but LV is crap.
 
I'm still not sure whether you're suppose to say the = aloud. I recall Ieaun Evans and another commentator doing it on the Wasps-Scarlets game.
 
So long as they unload huge bundles of money into the game, I couldn't care less who the sponsors are. They are there for funding, not to sound pretty.
 

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