In recent times Keohane has been busying himself in the extensive business interests of HSM, as well as media relations of other entities, such as Jake White's Winning Ways – a business partnership which ended in a heated law suit, kept hushed away out of the public sphere. Even more recently, however, HSM -and Mark Keohane in particular – were awarded the contract to manage the media, marketing and public relations of the South African Sports Confederation and Olympic Committee (SASCOC). The awarding of this contract was never put up for tender, as is standard government procedure, but was rather awarded directly to HSM (although Keohane states that normal application took place, the fact remains it should have gone to tender).
And this is where the Keo connection begins to reveal itself.
During his time at SA Rugby, Mark Keohane worked alongside the likes of Rian Oberholzer (President of SARFU), Songezo Nayo (Managing Director), Gary Grant (Marketing Director) and the current president of SASCOC – Gideon Sam (Springbok Team Manager).
All four names mentioned above are currently directors of sports marketing company Accelerate Sports, with Gideon Sam being appointed as Chairman. Gideon Sam also serves on the Lotto Distribution Board, but excused himself when dealing with the funding grant to SA Cycling, a grant from which Accelerate Sport received commission to the tune of R 26 million – a blatant conflict of interest.
Accelerate Sport, through their subsidiary Access Facilities and Leisure Management (AFLM), were also awarded the contract as operations manager of the Nelson Mandela Bay Stadium. It is reported that this contract brings in a whopping R 600 000 a month to the coffers of Accelerate. It is the duty of AFLM to source events to be staged at the stadium to generate revenue and keep the stadium sustainable.
And here the connection between rugby and Accelerate begins to become clear.
The contract between AFLM and the Nelson Mandela Bay Metro states that, above the R 600 000 a month, AFLM are to be awarded performance bonuses based on the revenue they generate, providing this amount exceeds R 12,5 million a year. The structure of this bonus is as follows:
The Operator will be paid 10% of any amount above R12.5 million but less than R15 million, and then:
· 12.5% of any amount in excess of R15 million but less than R20 million
· 15% of any amount in excess of R20 million but less than R25 million, and
· 20% of any amount in excess of R25 million.
It is thus blatantly clear that it is in the best interests of Accelerate to find events which will draw spectators, such as concerts etc.
But what better way to ensure constant revenue, week after week, than playing host to a top tier sports team. If only the Eastern Cape had one.
