My thoughts;
When I first saw the tweets about the rebrand I was a bit worried, mainly because I didn't think we actually needed it. Then the news broke and I was determined that before I'd react I'd read the accompanying information from the decision makers and take it from there. In reading the reasons behind it, thinking about it and trying to see Bristol, from a neutral perspective I'm fully behind the change and eager to see what happens in the future.
One thing I think that some have missed, and I think this is not just a Bristol thing, is the fans belief that there's not a lot wrong and that you are seen by neutrals as a good thing. I tried seeing things as a neutral and how Bristol, in their current state over the last decade or so, are seen by others. We are an underachieving club who couldn't be seen as able to hack it in the big pressure games and now flashing money around willy-nilly. That is a mindset that needs to change and this is a way to do that.
It's a way to draw a line and to now look ahead, into what can be a bright future if everyone works to get it. We have a top quality stadium, one of the biggest in the Premiership. We are back in that Premiership in a way better place than the last promotion and we have a terrific quad with some superb players and a top class coach who is driven to bring success here. The rebrand is a way to attract new fans, new sponsors, by having a brand name, images that are marketable both home and abroad.
People fear its the "end" of Bristol Rugby. No, I don't see that at all, we are still Bristol, we will always be Bristol and be called as such by fans, media etc. Just its 2018 now, this is the way team sports at the professional level is going, we need to be in that trend and reaping the potential benefits instead of looking on it, turning our noses up and still being the yo-yo team that people pity.
As an aside, Pat Lam spoke at the supporters Q&A last night and I think he convinced many there by the way he spoke about the whole situation. I think the level of dissent is lower than it was when the news broke, once the season starts I dont think it will matter all that much, especially if the on pitch news is good