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Rugby World Cup 2015
Why sponsor logos are not allowed in the World Cup?
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<blockquote data-quote="RoosTah" data-source="post: 766812" data-attributes="member: 12207"><p>I think you're massively underestimating the global penetration of the All Blacks brand... even people who know nothing about rugby have heard of them in a lot of places. They're one of the most iconic brands in sport and Adidas have fought tooth and nail to remain their kit supplier over the years, happily jettisoning their hallmark 3 lines in order to adhere to All Black requirements.</p><p></p><p>So it's not so much a question of the All Blacks being better off going with another supplier if they don't like the 3 line design, but rather Adidas bending over backwards to do anything the NZRU want to remain their provider. Your post makes it sound like it's adidas with the power, and I can assure you they are not.</p></blockquote><p></p>
[QUOTE="RoosTah, post: 766812, member: 12207"] I think you're massively underestimating the global penetration of the All Blacks brand... even people who know nothing about rugby have heard of them in a lot of places. They're one of the most iconic brands in sport and Adidas have fought tooth and nail to remain their kit supplier over the years, happily jettisoning their hallmark 3 lines in order to adhere to All Black requirements. So it's not so much a question of the All Blacks being better off going with another supplier if they don't like the 3 line design, but rather Adidas bending over backwards to do anything the NZRU want to remain their provider. Your post makes it sound like it's adidas with the power, and I can assure you they are not. [/QUOTE]
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Rugby World Cup 2015
Why sponsor logos are not allowed in the World Cup?
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