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Rugby World Cup 2015
Why sponsor logos are not allowed in the World Cup?
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<blockquote data-quote="ncurd" data-source="post: 766699" data-attributes="member: 72205"><p>To expand Conrad smith's explanation for major events like the Olympics/Football World Cup/Rugby World Cup the sponsors put a heck of a lot money into it London 2012 sponsorship covered something close to 1 billion USD of the cost of staging the games (10% of total cost in reality). For that they want complete exclusivity in venue of anything which may be a competing product, so for example Coca-Cola will absolutely go nuts if Pepsi are shown in television or is being sold in venue. As part of this teams are not allowed to run separate deals for clothing sponsorships. Smaller tournaments need less money to run and the teams can do their own individual deals as the side themselves foot a lot of the bill as opposed to world rugby.</p><p></p><p>I was an IT volunteer at the Olympics in 2012 and I came across to part of corporate branding being removed. All printers were supplied by Xerox as that's who Acer (the official technical partner) got their printers from. As another sponsor also build printers every machine had to have a bit of cardboard taped over the Xerox branding. A similar thing happened with a couple of IT guys with Macbook's on the helpdesk who had to have the apple logo hidden on them as they weren't Acer PC's and were being used under an official helpdesk.</p><p></p><p>Here's some details on figures involved in sponsorship.</p><p><a href="http://www.theguardian.com/sport/datablog/2012/jul/19/london-2012-olympic-sponsors-list" target="_blank">http://www.theguardian.com/sport/datablog/2012/jul/19/london-2012-olympic-sponsors-list</a></p></blockquote><p></p>
[QUOTE="ncurd, post: 766699, member: 72205"] To expand Conrad smith's explanation for major events like the Olympics/Football World Cup/Rugby World Cup the sponsors put a heck of a lot money into it London 2012 sponsorship covered something close to 1 billion USD of the cost of staging the games (10% of total cost in reality). For that they want complete exclusivity in venue of anything which may be a competing product, so for example Coca-Cola will absolutely go nuts if Pepsi are shown in television or is being sold in venue. As part of this teams are not allowed to run separate deals for clothing sponsorships. Smaller tournaments need less money to run and the teams can do their own individual deals as the side themselves foot a lot of the bill as opposed to world rugby. I was an IT volunteer at the Olympics in 2012 and I came across to part of corporate branding being removed. All printers were supplied by Xerox as that's who Acer (the official technical partner) got their printers from. As another sponsor also build printers every machine had to have a bit of cardboard taped over the Xerox branding. A similar thing happened with a couple of IT guys with Macbook's on the helpdesk who had to have the apple logo hidden on them as they weren't Acer PC's and were being used under an official helpdesk. Here's some details on figures involved in sponsorship. [url]http://www.theguardian.com/sport/datablog/2012/jul/19/london-2012-olympic-sponsors-list[/url] [/QUOTE]
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Why sponsor logos are not allowed in the World Cup?
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