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Full article here: https://www.rugbypass.com/news/exclusive-the-pro14-in-takeover-talks-with-private-equity-firmOwnership of the PRO14 could be set to change hands if an apparent bid by a private equity firm to takeover the competition is accepted.
Although believed to be in the early stages, RugbyPass understands that a private equity firm has held talks with the organization regarding the possibility of a potential buy out.
There were rumours of this a few months ago as part of a wider power play by CVC who are also looking to have a slice of Agustin Pichot proposed new international World Rugby leagues.
Rugby is massively undervalued here as a sport. Maybe introducing a partner to look after commercial rights is the thing to do. Take the NRL as a comparison. Australia and New Zealand have a combined population of just over 30m, yet it garners a TV contract over 5 years of over €1bn. The Pro 14 has a combined population of about 130m yet get a fraction of that revenue. There are other factors at play in that international rugby and EPCR add to the pot but there's still massive scope for growth.
I'd imagine if CVC or another partner were brought on board, they'd put pressure on the SARU and FIR to have teams in larger cities. Could we see Zebre, for example, move to Rome or Super Rugby teams from Jo'burg, Cape Town, Pretoria or Durban move north? CVC have previously shown they'll follow the cash by shifting the emphasis on the Formula 1 circuit to Asia and emerging markets there.