Wales were outstanding. Let's start there. Welsh coach Warren Gatland tactically got everything right against the Boks. They kept the ball, kept it close, used the powerful Jamie Roberts to run at Morne Steyn all match and played the field percentages almost to perfection.
Welsh captain and specialist fetcher Sam Warburton was colossal. He played with the precision and irritation of a young Richie McCaw and starved the Boks of ball. He deserved to lead a historic triumph in Wellington.
Wales had 60% of territory and possession, conceded just five penalties – only one of them kickable – and poached three South African lineouts.
Yet they still lost because it is not in their DNA to beat the Springboks, and when the biggest moments of the game came their players did not have the nerve, the conviction and the courage in decision making to win it. Wales were in unfamiliar territory against the Boks and the match they talked of all week they couldn't quite play out according to script.
Aside from Australia – and possibly New Zealand – this Welsh effort would have beaten every team at this tournament, but that will be small comfort to Gatland and Warburton.
The Boks, beaten on the ground, in the air, in the tackle and in the collision, were never beaten in their minds – and the belief that they could conjure up seven points, almost at will, never deserted them.