Every rugby player is a cheat then so why use the word? You even have the gall to say "All 7s doing their jobs properly cheat" which of course makes the word "cheat" competely useless yet you throw it around with all it's negative conotations which is entirely the point right? You want the negative conotations to fall on McCaw's head yet you fall back on the "meaningless" usage when pushed so you have nothing to defend.
Pussy (noun).
What are you break the laws of the game to win at monopoly? A cheat. Same goes for Rugby, stop beeing so insulted and start acting like its a compliment!!
If this were Lewis Moody (just a example, no he isn't McCaw or anywhere near as good) I'd proudly call him a cheat he's so good he gets away with it .
It's not like a Rugby player is not going to do something because the ref doesn't blow his whistle for it, well maybe those adorable, innocent props .