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At the risk of exposing my ignorance here I'll double down. I'm going to wildly attribute this (in part) to TG4 being FTA (and a more popular channel in western Ireland?) rather than the unfading allure of ToH in full flight.I mean we also usually have some of the highest jersey sales in club rugby. There was bizarrely like 4 lads on my Austrian rugby team with jerseys.
My brain cannot conceive of a world where Connacht on a middling year draw in more viewers than Leinster. All totally baseless on my part! Not surprised there is no mention of Scotland. They even stopped showing the Melrose 7s after abandoning URC highlights.