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I'm guessing they signed some antiquated TV deals or something, but it's not like the tournament is on PPV or anything - no one is avoiding watching games on ITV/whoever because they'd rather...watch a 25s clip on twitter instead?
Even sports like the UFC (full PPV) or Premiership Rugby (on a subscription channel) don't chase people like this
Considering how lackluster the advertising for this tournament has been you'd have thought they'd love highlights going viral and getting more people interested
Even sports like the UFC (full PPV) or Premiership Rugby (on a subscription channel) don't chase people like this
Considering how lackluster the advertising for this tournament has been you'd have thought they'd love highlights going viral and getting more people interested