Does Argentina have areas where rugby is bigger than or at least comparable to soccer? I was always under the impression that pockets of Buenos Aires were rugby strongholds.
I don't think Italy has that at all and rugby is so small on a global scale that even having an area or two accounting for 75 - 100,000 people will be a massive boost.
If you look at the current top 4 in the world, rugby is a bigger sport than soccer in NZ, bigger in a lot of regions in SA, bigger in the capital city in Ireland and bigger in the entire southern region (amd massively so in the 4th largest city) of France.