I have been extremely impressed with Sidhe's promotion of Rugby Challenge - they frequently respond to questions on their forum, they have an active social media campaign, have released many screenshots and just released a trailer.
I am concerned Rugby World Cup 2011 is losing ground due to a comparatively slow and limited marketing output.
HB risks being left behind and losing customers to Sidhe if this continues. I know there are restrictions due to licensing agreements, but there are other ways around this, e.g deveolper diaries, Q&A's, more screenshots, more forum activity etc etc.
Its all about generating the most 'buzz' and anticipation up to release, more so now there are two games competing for what is relatively small market. Assuming the quality of the games are similar, the company that creates the most noise will win the market share battle hands down, and Sidhe/HES is threatening to steal a march.
I am concerned Rugby World Cup 2011 is losing ground due to a comparatively slow and limited marketing output.
HB risks being left behind and losing customers to Sidhe if this continues. I know there are restrictions due to licensing agreements, but there are other ways around this, e.g deveolper diaries, Q&A's, more screenshots, more forum activity etc etc.
Its all about generating the most 'buzz' and anticipation up to release, more so now there are two games competing for what is relatively small market. Assuming the quality of the games are similar, the company that creates the most noise will win the market share battle hands down, and Sidhe/HES is threatening to steal a march.