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It's amazing seeing the queues that formed for McDonalds originally, it's cheap crap and yet people queue for it likes it's some prized gourmet thing. Never really understood the fascination.
Inside Russia's 'Tasty' McDonald's replacement
The new Russian brand is called "Vkusno i Tochka", which translates to "Tasty and that's it".
www.bbc.co.uk
I think it was the symbolism at the time as Steven Rosenberg explains at the time of Russia opening up to the west back in the early 1990s and wanting to be part it.
Now it's the reverse but not like this new chain will serve anything that different.
Most of McDonald's is total junk food as you say, personally cutting down on it way more now for health reasons.