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It would be interesting to get a comparison of the viewing figures for pro 12 games and AP games. I have no doubt the AP has a larger market share, but should Sky be able to rouse up interest amongst the casual fan in the Pro 12, particularly in Wales where there's reasonable room for growth, the could significantly narrow the gap.
Anyway, the whole sponsorship situation with the ECC is a bit of a farce to this point. They have one of the five chief sponsors they planned on having in place so far then? Hardly showing the business nuance they seemed to think the ERC and the unions were lacking with the Heineken Cup.
While it's rather entertaining to see the PRL/LNR venture faltering from an Irish perspective, this isn't good for the European game.
Anyway, the whole sponsorship situation with the ECC is a bit of a farce to this point. They have one of the five chief sponsors they planned on having in place so far then? Hardly showing the business nuance they seemed to think the ERC and the unions were lacking with the Heineken Cup.
While it's rather entertaining to see the PRL/LNR venture faltering from an Irish perspective, this isn't good for the European game.