why do millions by every version of madden? simply because they love the sport and slight improvements and a lack of other options (who else makes rugby games? don't say rugby challenge because its got no licenses and gameplay more akin to the orignal playstation) i love rugby and have enjoyed every version of it from ea (even 2004 for alittle while) i'd still pay the same amount because like many i'll buy it with or without the new ideas. these things are expensive to implement and in rugby's case is not going to lead to a significant sales increase.