yes eb are pushing this hard in nz saw a similar thing to sambad at my nearest eb all blacks rugby challenge completely dominating the front of the store with a huge pre-order display. I'm pretty sure rugby challenge would be aimed to come out in time for the start of the world cup which would be a late august early september release. submission to sony and microsoft typically takes between 8-12 weeks so I wouldn't be surprised if both games had already been submitted or were only a couple weeks away from it.