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Rugby Union
Premiership Rugby / Premiership Cup
Prem rugby in talks to sell a 51% in the league for £275 Million
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<blockquote data-quote="Fuzzy du Plessis" data-source="post: 914424" data-attributes="member: 76333"><p>I'm guessing the cricket deal includes everything the ECB put out, all three formats, domestic and international (and crucially the home Ashes series). It gives sky enough content to have a dedicated cricket channel and unlike rugby it's not just played on the weekends. Plus, while rugby might be a bit posh I imagine the average cricket fan is a marketers wet dream. Then you consider that the nature of cricket means long broadcasts with frequent breaks to run ads and you can see why it attracts that type of money when rugby can't.</p></blockquote><p></p>
[QUOTE="Fuzzy du Plessis, post: 914424, member: 76333"] I'm guessing the cricket deal includes everything the ECB put out, all three formats, domestic and international (and crucially the home Ashes series). It gives sky enough content to have a dedicated cricket channel and unlike rugby it's not just played on the weekends. Plus, while rugby might be a bit posh I imagine the average cricket fan is a marketers wet dream. Then you consider that the nature of cricket means long broadcasts with frequent breaks to run ads and you can see why it attracts that type of money when rugby can't. [/QUOTE]
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Rugby Union
Premiership Rugby / Premiership Cup
Prem rugby in talks to sell a 51% in the league for £275 Million
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