Game were excellent with it, got to me today (so the day before release), looking likely I'll stick with them for pre-ordering Rugby Challenge too.
Never pre-ordered with Play but they can be tossers apparently. My flatmate pre-ordered L.A. Noire with them to get free bonus DLC with it, the game itself was a day late and didn't come with the code for the DLC. He e-mailed them and they said they'd send it right away, didn't get it for another month and a half. He badgered them enough so they gave him a full refund in the end I think.