Well, i guess it was so obvious i thought i didn't have to point it out, my bad. The problem with their approach to maximize $$ is that it is incredibly shortsighted. They will increase $$ short term, but the way this is going, they are turning the UFC into a XXI century WWE. The will lose fans in the long run.

It's more lucrative to be a charlatan than a good fighter, or close enough. McG's press conferences have more hits than his fights, that's the state of the sport. But hey, I am sure a lot of people enjoy that. I am also sure that a lot, myself included, do not. It will come a time when they will need to pick a side.

I miss pride.