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2024 Guinness Six Nations
Italy’s future in 6N
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<blockquote data-quote="ChicagoKid" data-source="post: 1076645" data-attributes="member: 84242"><p>The biggest one is the TV audience. South Africa is the biggest Southern Hemisphere television audience. You package 15-20 million added viewers to the Six Nations and you get increased advertising dollars, which translates to a richer broadcasting deal. </p><p></p><p>This is why Georgia, Portugal, Romania, etc are not attractive. They lack television viewers and in our modern TV ecosystem, Live viewership is the single most important aspect for broadcasters.</p></blockquote><p></p>
[QUOTE="ChicagoKid, post: 1076645, member: 84242"] The biggest one is the TV audience. South Africa is the biggest Southern Hemisphere television audience. You package 15-20 million added viewers to the Six Nations and you get increased advertising dollars, which translates to a richer broadcasting deal. This is why Georgia, Portugal, Romania, etc are not attractive. They lack television viewers and in our modern TV ecosystem, Live viewership is the single most important aspect for broadcasters. [/QUOTE]
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2024 Guinness Six Nations
Italy’s future in 6N
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