I heard on the news last night that Rugby is the National Sport of Georgia.

One way to help build would be only the two finalists qualifying for the next world cup, so everyone else would have to play some of the lower ranked teams (maybe home and away) to qualify

so if we went out in the semis then we would have to play team like japan and the argies and the island teams over the next four years (its 16 years since we last played japan) and the six nations teams would have to tour through georgia and romainia and spain.

for each of these "big" teams its half a dozen games spread over four years but for the "smaller" ones they get at least three or four big matches a year for the same time