I think Australia in particular has done a great job with it's own ODI league (KFC big bash or whatever) and the entertainment it puts on. The player's interaction with the commentary, the on field entertainment, music, crowd attendance, etc. Definitely a good one to take the kids/family along to.

I enjoy test cricket for different reasons. It's a much bigger psychological test. Although I usually need to have breaks and read or do something as it's on the telly. Bit dull non-stop all day.