Is it possible European Rugby as a brand has undone a lot of the work ERC/Heineken done to build it up and it may now take a few years before they get money back in. Have heard that about French TV and even now it's said Sky payed a lot less and have been very much more concentrated on getting Pro 12 to be the brand. And the Pro12 teams have benefitted a lot more than LNR/PRL teams.

Also it's been said BT will lower offer for Premiership at next renewal and they're the 1s that may hurt most as Sky are still sour over change to BT and are more interested in promoting Pro12 than getting PRL back