Hey, their offices might be in CT (where the most designers with any credibility are) but your boys are wearing it!!! Probably went something like this;
PUMA lead designer; "hey, let's make the Bulls wear pink"
PUMA staff; "LOL, LULZ etc etc"
PUMA staff; "they'd never OK it though"
PUMA lead designer; "let's try it"
*calling*
PUMA lead designer; "Hey, Bulls, what up? Awesome idea; you guys are wearing pink this year!"
*snickers in the PUMA design office*
Bulls; "Ugh, uh, great!! Will look really flash with muh mullett, eh!!"
PUMA lead designer; "Great, we'll get it into production ASAP!"
Bulls; "Kwaai!"
*hangs up the phone*
PUMA design meeting; "LOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!", "STOOOOOOOOOOOOOOOOOOOORMEEEERS!!"