First, thanks for amplifying the echo of this exceptional event. It is of course great news for Spanish rugby and the sport is growing in this country, but Copa del Rey success does not reflect the reality of rugby here.
The final was a local derby between Silverstorm El Salvador (winners) and VRAC Quesos Entrepinares (which have dominated national rugby for the last five seasons). Valladolid used to have great football, basketball and handball teams, but economic crisis made them to be relegated. This left a void that rugby clubs have filled and when both clubs reached Copa del Rey final, some journalists began to campaign for playing the final in Zorrilla football stadium instead of having to move to another city or play at Pepe Rojo pitches (6,000 maximum capacity).
Valladolid new mayor saw the opportunity and decided to back the project, convince the clubs and Real Valladolid, the usual tenant of the venue. Once it became clear that football would be played on Saturday, they scheduled the final for April 17. The goal was to fill lower tiers (14,000 spectators), but tickets were sold out in a week, promoters were forced to issue more tickets and stop giving children tickets for free. The sell out even caught by surprise many usual fans and a fanzone was built so they could follow the game just outside the stadium.
Finally Valladolid town hall insisted a lot to invite the King of Spain for the first time, and after two denials, Felipe VI accepted. It was a hit, as this allowed rugby to open news on TV and newspapers in Spain. In fact, the game was broadcast on TV and reached nearly 2.0% share (some 180-200,000 viewers, plus 60,000 views on streaming) with barely any promotion outside Valladolid. Now they are talking about the possibility of repeating the match at Zorrilla next month if both clubs reach league finals (they were first and second during regular season).
There always was some interest about rugby in Spain, it is quite easy to follow 6 Nations or Rugby World Cup in pubs but we lack of professional structures (many players at the Copa del Rey final are amateurs) and opportunities for talented young guys: U19 won last European Championships, which qualified us for U20 World Trophy, for example. Anyway the proof interest on rugby is increasing even far from Valladolid is that Spain usually has the second best attendances in ENC/REC, only behind Georgia. Last game in Madrid, against Portugal, attracted a 12,000 crowd.
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Video highlights, in case you are interested:
Unfortunately both teams seemed a bit intimidates in the first half of the game and rain didn't help.